Peter Havers

Writer & Content Strategist

Peter helps brands to maximise the impact of the words they write. He does so in a variety of ways; from reporting on the Tone of Voice used on social media accounts, to conducting ‘copy audits’ — line-by-line breakdowns of written work. He’s driven by the belief that small changes have the power to make big differences. When he’s not mulling over words at Cousin, you’ll find Peter trying out one of the many thousands of restaurants in London.

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Writing

Know Your Audience

Peter Havers
|
Jul 4, 2020

Many are the world's strongest brands are ‘lighthouse brands’. What are they and how can you become one?

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Writing

Know your why

Peter Havers
|
May 20, 2020

What is the adoption curve and how can you use it to your advantage when copywriting?

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Writing

Writing: The questions worth asking

Peter Havers
|
May 20, 2020

In this new monthly series, guest author Peter Havers explores the questions worth asking, if you wish to stand out

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