Balance Interior Design provides the perfect marriage of form and function.

Deliverables

Brand values. Copy editing.
Identity. Brand assets.
Website. Social assets.

We worked with founder Gemma Tucker to create a brand and website that did her talents justice, and showed interior design to be much more than surface deep.

Balance Interior Design provides the perfect marriage of form and function.

We worked with founder Gemma Tucker to create a brand and website that did her talents justice, and showed interior design to be much more than surface deep.

Deliverables

Brand values. Copy editing.
Identity. Brand assets.
Website. Social assets.

Balance Interior Design Logo designed by Cousin Branding

Balance is about finding the sweet spot between what could oppose.

Aesthetics & function, period & modern, symmetry & offset; good interior design is about complementing style with purpose, and Balance does this with ease. We created a brand that reflected this idea of two opposing styles sitting in perfect harmony.

Balance Interior Design Logo designed by Cousin Branding
Balance Interior Design imagery
Balance Interior Design colour palette designed by Cousin Branding

A sophisticated palette

Gemma wanted a palette that felt a little androgynous, moving away from the stereotypes of the ultra-feminine interior designer, so we created warm, earthy neutrals held together by a dark blue. Still feminine, but not in any way obvious.

Balance Interior Design website home page designed by Cousin Branding

A fitting home for the Balance portfolio.

Being a designer, it was critical that we gave Gemma a beautiful, professional website that showcased her work in the best light. It was also, though, very important that the CMS be straightforward, quick and easy to update, so we opted for a templated site and then made it her own.

Balance Interior Design mobile optimised website designed by Cousin Branding
Balance Interior Design imagery curated by Cousin Branding
Balance Interior Design Logo designed by Cousin Branding

Refining the marque

The look and feel of Balance had been in Gemma's mind for a long time - it was a true labour of love. In response we worked closely to refine her identity, considering many iterations along the way.

From our first meeting through to the culmination of the project, it felt as though Cousin were part of my business - there was instant trust and connection. They were professional yet friendly, dynamic yet focused: the perfect blend of approach and skills. Whilst the outcomes were to develop a new brand logo and design my website, the process that I followed with Cousin lead me to focus on my overall strategy and direction, and so the outcome has been greater than I could have anticipated.

GEMMA TUCKER, FOUNDER & INTERIOR DESIGNER

Balance Interior Design favicon Logo designed by Cousin Branding
Balance Interior Design favicon Logo designed by Cousin Branding

Measuring success

credits

Strategy by Chrissy Birtwistle.
Brand, design & web development by Lynsay Biss.
Photography from Balance Interior Design.

We delivered a brand ready to take to market, with the aim of securing professional partnerships, affiliations and accreditations, and moving Balance to the next level. We have no doubt Balance will soar in the near future, and we can't wait to spot the brand featured on developers' hoardings across London.

Measuring success

We delivered a brand ready to take to market, with the aim of securing professional partnerships, affiliations and accreditations, and moving Balance to the next level. We have no doubt Balance will soar in the near future, and we can't wait to spot the brand featured on developers' hoardings across London.

credits

Strategy by Chrissy Birtwistle.
Brand, design & web development by Lynsay Biss.
Photography from Balance Interior Design.

visit website

|

Visit instagram

Let's blaze a trail together

Let's do this