Swell Health is personalised nutrition, powering you to live life to the fullest.

Deliverables

Brand values. Copy editing.
Identity. Brand assets. Image
Creation. Website. Print design.
Stationary. Social assets.

Founder Lucy Paterson doesn’t just want you to live, she wants you to thrive. We created a brand of both empathy and expertise to resonate with a broad cross section of people, from the competitive triathlete to the struggling adolescent.

Swell Health is personalised nutrition, powering you to live life to the fullest.

Founder Lucy Paterson doesn’t just want you to live, she wants you to thrive. We created a brand of both empathy and expertise to resonate with a broad cross section of people, from the competitive triathlete to the struggling adolescent.

Deliverables

Brand values. Copy editing.
Identity. Brand assets. Image
Creation. Website. Print design.
Stationary. Social assets.

Swell Health is about momentum and energy, helping you to truly thrive.

It was very important to reflect Lucy’s personal story, because this is where her innate understanding of her clients comes from. The sea has always been a restorative force and a recurring theme in Lucy’s own health journey, and it also represents the relentless energy she brings to solving her client problems. We created an identity and graphic language symbolic of that energy, life and the endless momentum of waves.

Inproe Master Brand Logo Showcase
Inproe Image Example

Sundown

Sunrise

Daybreak

Twilight

Midnight

An evocative palette

The brand takes inspiration from the natural world, celebrating the most fundamental elements we have at our disposal. The colour palette is inspired by the most majestic times of the day, and the emotions we attribute to them.

Swell Health is for everyone, adolescent or athlete.

Cousin Brand Letterhead Design

The nutrition sector is a crowded space, so we needed a photography style that would stand out. Lucy works with such a broad cross section that no single picture could capture it - therefore we created hero collages to lend personality and show breadth.

Inproe Website Design and Build by Cousin Branding

A site that truly stands out.

We created a Squarespace site that rejects the typical plain backgrounds and stock nutrition shots, instead favouring bold colour sectioning and graphics. Lucy’s personality and tone of voice lend Swell Health its edge, so we made sure her inspiring statements sit front and centre, and all the supporting information seeked by the aspiring athlete, or the under-confident teen, sits just beneath.

Inproe Master Brand Logo
Chrissy and Lynsay's potent blend of industry expertise, passion and perceptiveness has given me the confidence to finally make the jump from pipe dream to a living breathing brand. They have been patient and flexible with my schedule and resources, taking me through the process step-by-step at a pace that suited me whilst keeping the dynamism that is so much a part of Cousin's nature. Working with Cousin has been an absolute pleasure.

Lucy Paterson, founder & nutritional therapist

A life brand, not a lifestyle brand

Nutritionists often showcase their own life and success as a reason to work with them, but for Lucy, Swell Health is not about her, it’s about her clients and their success. Therefore the Instagram feed focuses on motivation, advice and tips, and on answering questions her clients might have in a creative and positive way. She wants to empower people to do the things that truly light them up.

Inproe Event Collateral by Cousin Branding
Inproe Brochure Design by Lynsay Biss at Cousin Branding

Measuring success

credits

Strategy by Chrissy Birtwistle.
Brand, design, web development & image creation by Lynsay Biss

The brief was to create a brand that could grow with Lucy, develop with her expertise, and expand as she adds new services and partners to the offer. Lucy is motivated by sharing her knowledge with others to help them overcome their own health challenges, and we have no doubt that she will improve the lives of those she works with dramatically. We’ll keep you posted!

Measuring success

The brief was to create a brand that could grow with Lucy, develop with her expertise, and expand as she adds new services and partners to the offer. Lucy is motivated by sharing her knowledge with others to help them overcome their own health challenges, and we have no doubt that she will improve the lives of those she works with dramatically. We’ll keep you posted!

credits

Strategy by Chrissy Birtwistle.
Brand, design, web development & image creation by Lynsay Biss

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