Inproe delivers global recruitment within the ingredients industry.

Deliverables

Brand & website audit.
Identity refresh. Copywriting.
Brand assets. Photography
shoot & stock. Website. Social.
Stationery. Print assets.

Our initial audit unearthed a disconnect between the company’s identity and its vision. We put Inproe back on the right track and have seen big changes as a result.

Inproe delivers global recruitment within the ingredients industry.

Our initial audit unearthed a disconnect between the company’s identity and its vision. We put Inproe back on the right track and have seen big changes as a result.

Deliverables

Brand & website audit.
Identity refresh. Copywriting.
Brand assets. Photography
shoot & stock. Website. Social.
Stationery. Print assets.

Inproe Master Brand Logo

It was time to accept that professional comes in all shapes and sizes, and celebrate Inproe’s personal approach.

Inproe Master Brand Venn Diagram

Six years ago Neil Smith opted for a brand that fit in rather than stood out. But after years of success, he wondered whether the brand really reflected what made him special. We audited where he was at, and recommended a refresh - small but significant changes to bring the service to life.

Inproe Master Brand Logo Showcase
Inproe Image Example
Inproe Website Design and Build by Cousin Branding

Inproe’s online presence reflects their new values - natural, personal and sustainable.

Inproe Website Design and Build by Cousin Branding optimised for mobile with Squarespace

It was crucial we presented Consulting Partner, Neil, as a refreshing change for the recruitment industry. The web copy is full of his unique insight. His headshots show him at his most comfortable, in the home office and at his local nurseries.

Neil's headshots for Inproe RebrandNeil's headshots for Inproe RebrandInproe supporting graphics by Lynsay Biss
Cousin was a breath of fresh air. Untroubled by the usual tiresome tropes they unlocked the real message behind my business, and provided me a clarified go-to-market proposition. I am truly inspired by the results and would recommend Cousin to anyone ready to embrace their uniqueness.

NEIL SMITH, CONSULTING PARTNER

Inproe Brochure Design by Lynsay Biss at Cousin Branding

The personal touch

Inproe is all about facilitating long-lasting connections. For a recent conference, we designed and produced a leave behind that gave potential clients some useful tools for those ad hoc meetings they’d invariably have. It captured Inproe’s key message - ‘supporting ingredients’, and gave Neil a genuine reason to approach people.

Inproe Event Collateral by Cousin Branding

Measuring success

credits

Brand audit, copy, design & development by Lynsay Biss.
Photography by Pieter Lawman.

Neil has seen a great degree of success from the brand refresh, but from such a personal brand it’s unsurprising that it has come on a personal level. Confidence in the company has soared, and big partnerships are being cemented as a result.

Measuring success

Neil has seen a great degree of success from the brand refresh, but from such a personal brand it’s unsurprising that it has come on a personal level. Confidence in the company has soared, and big partnerships are being cemented as a result.

credits

Brand audit, copy, design & development by Lynsay Biss.
Photography by Pieter Lawman.

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