KiwiOz, London’s premium nanny matchmaking service.

Deliverables

Brand strategy. Copywriting.
Identity. Brand assets.
Photography & photoshoot.
Website. Social & Digital.
Online guides. Stationery.
Signage. Merchandise.

We became part of the team and repositioned the company internally and externally. By creating a focused brand and digital experience, our client could command a more valuable return on the quality of their services.

KiwiOz, London’s premium nanny matchmaking service.

We became part of the team and repositioned the company internally and externally. By creating a focused brand and digital experience, our client could command a more valuable return on the quality of their services.

Deliverables

Brand strategy. Copywriting.
Identity. Brand assets.
Photography & photoshoot.
Website. Social & Digital.
Online guides. Stationery.
Signage. Merchandise.

KiwiOz Nannies is a Cousin Branding Client Hero Image of Photoshoot

There’s the family you’re born with, and the family you choose.

KiwiOz Nannies is a Cousin Branding Client Rebrand Logo

We delved deep to understand the three audiences: nannies, families and the internal team. Whether it’s relocating to a new continent, taking someone into your home or finding that perfect team, we uncovered the uniting common thread was choosing a family.

Cousin Branding designed and built the KiwiOz Nannies website

The KiwiOz website is a true representation of what can be achieved using Squarespace.

Starting with a mobile first responsive approach, the site contains all the crucial content needed by both families and nannies. For KiwiOz, Squarespace was the ideal platform for ease of use and budget, and for us custom code meant we could tailor it to our design.

Cousin Branding redesigned the KiwiOz Nannies website to be mobile responsive
KiwiOz Nannies is a Cousin Branding Client Hero Image of Photoshoot
Cousin Branding created a new brand for KiwiOz Nannies

Makaton or Maori...

Before children can talk, we often communicate with them through symbols and signs. The supporting brand graphics represented language without words, and created an ownable symbol for each audience.

The KiwiOz Nannies new Instagram feed designed by Cousin Branding
The KiwiOz Nannies new Instagram feed designed by Cousin Branding
Working with Cousin gave me so much reassurance. I knew that I had a team I could trust, and I didn’t have to take valuable time out of every day to manage what was a huge project - they immersed themselves in our world, and delivered. I’ve been delighted to welcome them into the family!

KAREN LYNCH, KIWIOZ MD

A new image for KiwiOz Nannies from a photoshoot organised by Cousin Branding

Real families

We planned and managed a two day photoshoot with real KiwiOz client families, working with the highly experienced photographer, Ursula Kelly, at Studio Softbox.

A new image for KiwiOz Nannies from a photoshoot organised by Cousin Branding
A brochure designed by Cousin Branding for KiwiOz Nannies

In each other’s shoes

We re-designed and re-wrote all tools and materials, designing them to speak to both nannies and families who we discovered had sometimes struggled to understand one another’s needs.

A brochure designed by Cousin Branding for KiwiOz Nannies

Measuring success

credits

Strategy by Chrissy Birtwistle & Edith Greave.
Design & Art Direction by Lynsay Biss.
Copy & tone of voice by Gillian Colhoun.
Photography by Studio Softbox.
Web development by Using My Head.

KiwiOz experienced positive changes almost immediately. Most noticeably an increase in time spent by visitors to the site due to the rich content. The bounce rate decreased which reduced cost per lead and resulted in a lower paid search campaign spend average of 30%. The client had the highest volume of traffic ever to the site post-launch. KiwiOz levelled up their brand, which continues to level up their business.

Measuring success

KiwiOz experienced positive changes almost immediately. Most noticeably an increase in time spent by visitors to the site due to the rich content. The bounce rate decreased which reduced cost per lead and resulted in a lower paid search campaign spend average of 30%. The client had the highest volume of traffic ever to the site post-launch. KiwiOz levelled up their brand, which continues to level up their business.

credits

Strategy by Chrissy Birtwistle & Edith Greave.
Design & Art Direction by Lynsay Biss.
Copy & tone of voice by Gillian Colhoun.
Photography by Studio Softbox.
Web development by Using My Head.

visit website

|

Visit instagram

Let's blaze a trail together

Let's do this