If you’re a business owner or startup founder, you’ve probably tried your hand at copywriting.
And, if you have, you may be all too familiar with the following feeling.
“I’ve spent all day writing this content and I think it’s great. But what if my audience doesn’t?”
It’s an ever-present risk.
The words you write on Monday could go viral. But there’s no guarantee that Tuesday and Wednesday’s work will hit the mark.
So, can you ever improve the odds that your copy is well-received?
At Cousin, we think you can.
To us, writing good copy isn’t about throwing fancy words at a page, in the hope some will stick.
It’s about crafting a message that’s intrinsically 'you'. It’s about knowing who you are and what you’re trying to achieve.
The brands that stand the test of time are the brands that ask themselves those questions.
Cousin believes that all good copy is underpinned by a process of self-discovery and we’re well aware of how daunting that can seem.
Which is why we’re launching this monthly article series.
We’ll be exploring the questions worth asking, if you wish to stand out. And, we'll be shining a light on the startups and founder-led brands, who, through having asked themselves those questions, do just that.
To read our first article — ‘Know Your Why’ — click here.