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Writing

Writing: The questions worth asking

Peter Havers
|
May 20, 2020

If you’re a business owner or startup founder, you’ve probably tried your hand at copywriting.

And, if you have, you may be all too familiar with the following feeling.

“I’ve spent all day writing this content and I think it’s great. But what if my audience doesn’t?”

It’s an ever-present risk.

The words you write on Monday could go viral. But there’s no guarantee that Tuesday and Wednesday’s work will hit the mark.

So, can you ever improve the odds that your copy is well-received?

At Cousin, we think you can.

To us, writing good copy isn’t about throwing fancy words at a page, in the hope some will stick.

It’s about crafting a message that’s intrinsically 'you'. It’s about knowing who you are and what you’re trying to achieve.

The brands that stand the test of time are the brands that ask themselves those questions.

Cousin believes that all good copy is underpinned by a process of self-discovery and we’re well aware of how daunting that can seem.

Which is why we’re launching this monthly article series.

We’ll be exploring the questions worth asking, if you wish to stand out. And, we'll be shining a light on the startups and founder-led brands, who, through having asked themselves those questions, do just that.

To read our first article — ‘Know Your Why’ — click here.

Peter Havers

Writer & Content Strategist

Peter helps brands to maximise the impact of the words they write. He does so in a variety of ways; from reporting on the Tone of Voice used on social media accounts, to conducting ‘copy audits’ — line-by-line breakdowns of written work. He’s driven by the belief that small changes have the power to make big differences. When he’s not mulling over words at Cousin, you’ll find Peter trying out one of the many thousands of restaurants in London.

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