Primal Balance takes a holistic and uniquely balanced approach to physical and mental health.

We worked with founder Adam Giles to position Primal Balance and his podcast Inquisitive Beast in an increasingly saturated wellness market.

Deliverables

Brand values. Identity.
Brand assets. Website assets.
Social & Digital.

Primal Balance takes a holistic and uniquely balanced approach to physical and mental health.

Deliverables

Brand values. Identity.
Brand assets. Website assets.
Social & Digital.

We worked with founder Adam Giles to position Primal Balance and his podcast Inquisitive Beast in an increasingly saturated wellness market.

Primal Balance Master Brand Logo designed by Cousin Branding

The key to striking primal balance is to find equilibrium between the four pillars.

Primal Balance Master Brand Logo designed by Cousin Branding

In Primal Balance, the order in which we tackle the four pillars is absolutely critical to success. Recovery is often the most overlooked part of wellness, but interestingly it is the foundation on which all other aspects should sit. It therefore forms the nucleus of the brand mark, with the additional elements forming around it. The diagrammatic approach provides a sharable infographic to inform and establish credibility.

Instagram Tile for Primal Balance designed by Cousin Branding
Primal Balance hero image found by Cousin Branding
Primal Balance Website designed by Cousin Branding

Adam’s social presence is central to both brands, Primal Balance and Inquisitive Beast.

Inquisitive Beast Master Brand Logo designed by Cousin Branding
Instagram tile of Sanj Surati Designed by Cousin BrandingInstagram Feed Designed by Cousin Branding for Primal Balance CoachingInstagram tile designed by Cousin Branding

We created a persona for both Instagram accounts so that Adam could share his personal thoughts and world views on one, and his more professional and grounded notions on the other. Both represent the brand and can co-exist under the same umbrella.

I have worked with a lot of large marketing and PR agencies over the years, but none have understood, lived and delivered a brief like Cousin. Cousin not only understood my very personal mission, but were able to manifest what was just an idea and a name into a living brand, with values and spirit that felt more real than I was expecting. They delivered something way beyond brand assets - they articulated my inner thoughts and feelings as to how I wanted to be seen.

ADAM GILES, FOUNDER & LIFE COACH

Ownership & recognition

We designed a suite of visual language for Adam to signpost his content. It points to the pillar he’s talking about, accents daily wisdom and gives his posts a recognisable identity whenever they’re shared.

Measuring success

The brands for both Primal Balance and Inquisitive Beast have given founder Adam a real boost in focus. Seeing his vision come to life in a tangible way has unlocked more possibilities than he could've imagined, and as his client list grows, so does his confidence in the scale of this brilliant business. We can't wait to watch it fly.

credits

Strategy by Chrissy Birtwistle.
Design by Lynsay Biss.
Web development by Ben Weltman.

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Measuring success

credits

Strategy by Chrissy Birtwistle.
Design by Lynsay Biss.
Web development by Ben Weltman.

The brands for both Primal Balance and Inquisitive Beast have given founder Adam a real boost in focus. Seeing his vision come to life in a tangible way has unlocked more possibilities than he could've imagined, and as his client list grows, so does his confidence in the scale of this brilliant business. We can't wait to watch it fly.

Let's blaze a trail together

Let's do this