Case, advocating for fairness, and restoring quality of life for those in need.
At the start of 2020, we were approached to create the brand for a new type of Law Firm. In a slow-moving industry, a Barrister well-known for his work in serious injury case litigation, saw an opportunity to give his clients an edge by leveraging a change in legislation that now allows Barristers to own their own firms and lead the client relationship. Case was born.
Brand Strategy
Naming
Identity
Iconography
Messaging
Copywriting
Website
Headshot Art Direction
Digital Templates
Marketing & Launch Planning
Specialist & niche
Having a sole focus on serious personal injury cases, we needed to position Case as experts in their field – with the relationships, connections and experience needed to give clients the very best service. The goal was to create a human brand, completely client centric, that broke with tradition and exuded a subtle quiet confidence.
Human & client-centric
If you incur a serious personal injury, it is complicated. You need an advocate who can translate and guide you through the complex proceedings that will take place. You want an expert who can translate what’s going on and give you the peace of mind that you’ll get the result you deserve. As brand, the task was to make the complex, simple. This led to the tagline – Serious Injury, Simplified.
Modern & unconventional
As a firm born from thinking outside the normal confines of the sector, borrowing practices from other industries - tech, medical, scientific, research and publishing. The brand needed to reflect this, whilst not alienating peers and fellow experts.
A brand relevant to everyone
Experience of a serious personal injury should be rare, but it can happen to anyone. We designed the identity to be accessible and human, as well as expert and trusted. The result is clean, uncluttered, respectful and positive.
In a category of one
Case was set up to lead the way and define how serious personal injury cases should be handled. To stand out in a sea of sameness, it had to be intentional about message and cut to the chase.
Intentionally different
We set out to bypass all category norms of small claims personal injury firm; instead adopting elegant and accessible design cues and an assertive and considered tone of voice.
Measuring success
The Barrister who founded Case has big plans. As an expert in his field, we have no doubt that he will succeed, with Case becoming one of the leading boutique serious injury law firms in the UK.
CREDITS
Strategy, Copy & Identity by Chrissy, Gill & Lynsay
Website build by Miko Coffey
Digital Templates by Operandi
Marketing & Launch Planning by Chrissy