KiwiOz, London’s premium nanny matchmaking service.
Only by creating a focused brand and digital experience, could our client command a more valuable return on the quality of their services. To make this all important change, we became part of the team and repositioned the company internally and externally.
Brand Strategy
Copywriting
Identity
Brand Assets
Photography & Photoshoot
Website
Social & Digital
Online Guides
Stationery
Signage
Merchandise
There’s the family you’re born with, and the family you choose
We delved deep to understand our audiences: nannies, families and the internal team. Whether it’s relocating to a new continent, taking someone into your home or finding the perfect team dynamic, we uncovered the uniting common thread was all about choosing a family. This human connection blossomed into the idea behind the identity.
A bespoke Squarespace site
The new KiwiOz website had to convert new prospective families into clients, and be a useful resource for existing KiwiOz families and nannies. We featured details of upcoming events, practical tools, guides and resources, resulting in longer placements, and happier families.
For KiwiOz, Squarespace was the ideal platform for ease of use and budget. With a little custom code we were able to deliver an engaging brand and user experience.
The brand idea
Makaton or Maori? Before children can talk, we often communicate with them through symbols and signs, and this insight formed the basis of the brand idea. The supporting brand graphics represented a language without words, and created an ownable symbol for each audience, which also had a subtle nod to the brand’s Kiwi / Australian heritage.
Happy Nannies, Happy Families
Every parent wants to know their children are happy when they aren’t around. The KiwiOz management team knew that, if they supported their nannies, the children, and therefore parents, would be happy too. A photoshoot with real KiwiOz client families captures this emotion perfectly. Working with experienced photographer, Ursula Kelly, at Studio Softbox, we delivered an extensive library of beautiful images to use across all branded materials and comms.
Measuring success
KiwiOz experienced positive changes almost immediately. Most noticeably an increase in time spent by visitors to the site due to the rich content. The bounce rate decreased which reduced cost per lead and resulted in a lower paid search campaign spend average of 30%. The client had the highest volume of traffic ever to the site post-launch. KiwiOz levelled up their brand, which in turn levelled up their business.
CREDITS
Strategy, Copy & Identity by Chrissy, Gill & Lynsay
Initial Brand Strategy by Edith Greave
Photography by Studio Softbox
Web Development by Using My Head